Strategic Management: Concepts and Cases

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Business & Economics - Management & Leadership
Strategic Management: Concepts and...

Strategic Management: Concepts and Cases

Name: Strategic Management: Concepts and Cases
ISBN: 9781119563136

Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce

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Strategic Management delivers an insightful, clear, concise introduction to strategy management concepts and links these concepts to the skills and knowledge students need to be successful in the professional world. Written in a conversational Harvard Business Review style, this product sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, innovative whiteboard animations for each chapter, outstanding author-produced cases, unique Strategy Tool Applications with accompanying animations and Career Readiness applications through author videos.

种类:

Business & Economics - Management & Leadership

年:

2020

出版:

出版社:

Wiley

语言:

english

ISBN 10:

1119563135

ISBN 13: