The SAGE Handbook of Digital Marketing

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Business & Economics - Sales & Marketing
The SAGE Handbook of Digital Marketing

The SAGE Handbook of Digital Marketing

Name: The SAGE Handbook of Digital Marketing
ISBN: 9781529743791

Annmarie Hanlon, Tracy L. Tuten

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This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.

种类:

Business & Economics - Sales & Marketing

年:

2022

出版社:

Sage Publications Limited

语言:

english

页:

593

ISBN 10:

1529743796