The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery

"The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery" is a book authored by Christer Holloman, who is recognized for his expertise in digital strategy and social media. This book aims to equip readers with the necessary skills and insights to effectively develop and implement social media strategies that can enhance their competitive edge in the market.

Holloman is also known for his role as Head of Product and VP of Commercial Strategy at The Digital Property Group, and he frequently contributes as a commentator on Sky News, sharing his knowledge on various digital trends and strategies.

The book covers essential topics in social media strategy, focusing on practical applications and real-world examples to help readers understand the complexities of social media in a business context. It serves as a guide for professionals looking to leverage social media for strategic advantage