Capitalism and the Senses
Regina Lee Blaszczyk, David Suisman
This pioneering collection shows how seeing, hearing, tasting, smelling, and touching have both shaped and been shaped by commercial interests from the turn of the twentieth century to our own time. From the manipulation of taste and texture in the food industry to the careful engineering of the feel of artificial fabrics, capitalist enterprises have worked to commodify the senses in a wide variety of ways. Drawing on history, anthropology, geography, and other fields, the volume’s essays analyze not only where this effort has succeeded but also where the senses have resisted control and the logic of markets. The result is an innovative ensemble that demonstrates how the drive to exploit sensorial experience for profit became a defining feature of capitalist modernity and establishes the senses as an important dimension of the history of capitalism.
年:
2023
出版社:
University of Pennsylvania Press
语言:
english
页:
312
ISBN 10:
1512824208
ISBN 13:
9781512824209
系列:
Hagley Perspectives on Business and Culture
文件:
PDF, 24.86 MB
IPFS:
,
english, 2023