Eli and the Octopus: The CEO Who Tried to Reform One of the World's Most Notorious Corporations

The poignant rise and fall of an idealistic immigrant who, as CEO of a major conglomerate, tried to change the way America did business before he himself was swallowed up by corporate corruption.
At 8 a.m. on February 3, 1975, Eli Black leapt to his death from the 44th floor of Manhattan's Pan Am building. The immigrant-turned-CEO of United Brands—formerly United Fruit, now Chiquita—Black seemed an embodiment of the American dream. United Brands was transformed under his leadership—from the "octopus," a nickname that captured the corrupt power the company had held over Latin American governments, to "the most socially conscious company in the hemisphere," according to a well-placed commentator. How did it all go wrong?
Eli and the Octopus traces the rise and fall of an enigmatic business leader and his influence on the nascent project of corporate social responsibility. Born Menashe Elihu Blachowitz in Lublin, Poland, Black arrived in New...