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Social Media: How to Engage, Share, and Connect

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Social Media: How to Engage, Share, and...

Social Media: How to Engage, Share, and Connect

Regina Luttrell

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Social Media: How to Engage, Share, and Connectwill help readers understand and successfully use social media tools through

a thorough history of social media and pioneers of the field;
chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others;
discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future;
and real-world examples of successful social media campaigns.

This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

种类:

Business & Economics - Sales & Marketing

年:

2014

出版社:

Rowman & Littlefield Publishers

语言:

english

页:

260

ISBN 10:

1442226110

ISBN 13:

9781442226111

文件:

PDF, 2.45 MB

IPFS:

,

english, 2014

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