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Sports Sponsorship and Branding; Global Perspectives and...

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Sports Sponsorship and Branding; Global...

Sports Sponsorship and Branding; Global Perspectives and Emerging Trends

Edited by Ho Keat Leng & James J. Zhang

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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.

年:

2023

语言:

english

文件:

PDF, 7.81 MB

IPFS:

,

english, 2023

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