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Services Marketing - Text and Cases.
Steve Baron, Kim Harris你有多喜欢这本书?
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This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. The case studies come from a wider range of countries and types of industries, to ensure that the text caters appropriately for the student market. The book offers a comprehensive set of pedagogical tools and, as well as the case studies, each chapter contains learning objectives and end-of-chapter discussion questions and case study questions. The text also has an accompanying web site with an instructor's manual and OHP slides..
年:
2002
出版:
Kindle
出版社:
Independely Published
语言:
english
页:
291
ISBN 10:
0333777921
ISBN 13:
9780333777923
文件:
PDF, 1.89 MB
您的标签:
IPFS:
CID , CID Blake2b
english, 2002
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