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Social Media Communication: Concepts, Practices, Data, Law...

Social Media Communication: Concepts, Practices, Data, Law and Ethics, 2nd

Jeremy Harris Lipschultz
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In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris
Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms
such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes
journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best
practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to
use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical
markers and contemporary case studies, essays from some of the industry’s leading social media innovators
and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to
both evaluate and utilize current and future forms of social media.
年:
2018
出版:
2nd
出版社:
Routledge
语言:
english
页:
372
文件:
PDF, 6.77 MB
IPFS:
CID , CID Blake2b
english, 2018
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